New site search and merchandising tools technology for online and mobile stores aims to increase sales

New site search and merchandising tools technology for online and mobile stores aims to increase sales

IronmongeryDirect plans to roll out new technology across its mobile and online stores in a bid to increase sales.

The UK multichannel trade supplier of hardware, which launched a mobile site at the beginning of May, has appointed e-commerce technology provider Fredhopper to implement onsite search and merchandising tools across both channels.

Maximising shopping convenience

The technology aims to enhance customer experience, helping people to find items faster, and in turn increase conversion rates.

“Our customer base consists of tradesmen and convenience is key. We now offer all channels to shop from, including website, mobile and catalogue, but previously the technology behind these channels was lacking practicality,” said Stuart Wilson, head of marketing at IronmongeryDirect. “Fredhopper’s tools will make our customers’ lives easier and as a result we’re expecting to see increased sales.”

The hardware retailer launched its mobile site to offer more accessibility for tradesmen while on the job.

Ironmongery won ‘Best all-round Multichannel Business or Brand’ in the Direct Commerce Awards 2012.