Shoe retailer invests in retail management systems to manage sales and customer experience across channels

Shoe retailer invests in retail management systems to manage sales and customer experience across channels

Charles Clinkard, one of the largest independent footwear retailers in the UK, has signed a deal to use multiple products of BT Expedite, BT’s specialist multichannel retail technology business.

The contract will see BT Expedite install its Connected Retailer multichannel system for Charles Clinkard, including Mercatus central merchandising, Store 6 point-of-sale (CRM), integrated store and customer relationship management (CRM) products.

The vendor said Charles Clinkard’s growth and continuing focus on multichannel retailing resulted in the need for the retailer to integrate more of its online and instore activities. The current legacy systems require significant manual processing to provide activities, such as click and reserve.

Maintaining business as usual

Charles Clinkard, managing director at the shoe retailer, said: “We looked at the market, reviewing a wide variety of different solutions, in a search for the best retail systems in the industry. We have chosen BT Expedite as we believe that it is a very good fit for our business requirements, in terms of product, people and how our systems will be updated for future needs.

"This is a complex project, but having seen what BT Expedite has already achieved with some of Britain’s most famous retailers, we’re very confident that we will have new systems that will help our staff, whilst providing a superior, customer experience across all channels. Crucially, we believe that BT Expedite’s years of experience will enable the implementation to be completed without any interruption to business flow during installation.”