Renault and eBay campaigns to appear at start of Wi-Fi connected London Underground journeys
Renault’s campaign will show off its electric vehicle range, including Twizy, an electric urban compact two-seater, and the forthcoming electric supermini, ZOE. And eBay’s campaign will enable shoppers to explore its online shopping marketplace while underground at Tube stations across the capital for the very first time.
Targeting cosmopolitan audience
Virgin Media rolled out splash page ads from the launch of its next generation Wi-Fi service in early June with the space now being taken by these first two commercial advertising partners. Users will see the ad just before accessing the Wi-Fi portal, which is free email registered users.
Up to 120 Tube stations across the capital will be connected by the end of 2012.
Mark Brandon, Virgin Media commercial director, said: “Renault and eBay are perfect launch partners, bringing relevant and engaging content to our new Wi-Fi service. As we roll out across London Underground and connect millions of journeys each day, we’ll continue to evolve the service and make the most of a unique opportunity to reach a digitally savvy and invaluable audience of millions of Londoners.”
Olivier Ropars, senior director for eBay Mobile said: "We know that time spent travelling is often time people would like to fill with shopping or browsing on their mobiles. By investing in this presence on Virgin London Underground Wi-Fi, we hope we can help bring eBay mobile shopping to even more people and make getting online on the go even easier for our millions of mobile customers."