Exclusive Harry Potter retailer powers online e-book and audiobook shop with DRM-free systems

Exclusive Harry Potter retailer powers online e-book and audiobook shop with DRM-free systems

The launch this spring of the Pottermore Shop, as the exclusive retailer of Harry Potter e-books and digital audiobooks, has been powered by the Enfinity e-commerce platform from Intershop.

The multi-lingual, multi-currency website includes digital rights management (DRM) free personalised watermarking of the e-books and digital audiobooks, and the ability to download them onto a wide choice of reading devices and platforms including Sony Reader, Google Play, Amazon Kindle, Barnes & Noble Nook, and any ePub compatible device.

Supporting e-commerce ambitions

Julian Thomas, Pottermore chief technology officer, said: "Having sold more than 450 million physical books across the world since 1997, making the Harry Potter series available as e-books for the first time was a highly anticipated retail event.”

Thomas said the Pottermore Shop demanded a massively scalable and innovative e-commerce system, especially given the unique linking to multiple leading e-reading platforms, the DRM-free watermarking approach, and the need for a multilingual and multi-currency store designed to expand beyond digital books.

“Following an intense project involving Intershop's professional services team the Pottermore Shop exceeded all expectations selling millions of dollars of Harry Potter e-books through the launch period,” Thomas said.

“The Intershop Enfinity solution has proved to be the right choice for Pottermore, and we are confident that we have a platform that can meet our e-commerce ambitions in the future.”