Mobile payments capability given retail boost with instore registration service
An estimated 3.5 million Carphone Warehouse customers will get a personal introduction to the mobile payment system from this month as staff at 800 stores help customers install and register the Carphone Warehouse Mobile Checkout powered by SimplyTap – the mobile checkout app developed by Mobile Money Network (MMN).
Enabling multichannel mobile payments
Once customers register they can shop in any Carphone Warehouse channel. Consumers can also shop from an in-app marketplace on their mobile phone, or directly from any participating retailer using alphanumeric codes, quick response (QR) codes and image recognition via an instant mobile checkout. Existing MMN retail partners include the likes of HMV, Pretty Green, Daily Mail Shop, Universal Music and Thorntons (March/April 2012 Retail Technology magazine, p6).
Andrew Harrison, Carphone Warehouse chief executive, said: “There is no doubt that mobile is changing the way that people search for and buy products. We know consumers and retailers alike want to take advantage of mobile payments.
"Ofcom recently confirmed that 31% of smartphone users have used their devices to take photos of a product and 21% already scan bar codes. Forward thinking retailers are already capitalising on this by installing Wi-Fi networks and launching specific apps. Carphone Warehouse is at the forefront of innovation to create a better mobile payments experience.”