Selects Maxymiser to optimise online customer experience with multivariate testing

Selects Maxymiser to optimise online customer experience with multivariate testing

Sports betting, casino and poker specialist mybet has signed up Maxymiser to provide guidance and expertise on its website evolution and optimise the user experience.

With up to 14,000 sports bets and live bets online and thousands of sporting events during the week, mybet is one of the largest online service providers.

Funded player ambitions

As an online customer experience optimisation expert, in areas including multivariate testing and personalisation, Maxymiser will work with the gaming brand to deliver a programme that focuses on improving the customer journey and increasing the number of registrations to become a funded player.

Mybet selected the provider due to its comprehensive portfolio of solutions, which allows online brands to address all elements of customer experience optimisation, from testing to personalisation across all online devices. The gaming company will benefit from a managed service, which includes analytics dashboards and access to testing and analytics experts.

Targeting content by segment

An important element of mybet’s optimisation strategy is the ability to present targeted content and offers based on different customer segments, specifically new and returning customers who will have different priorities and demands of the mybet website. Using MaxSEGMENT, mybet will be able to precisely target the most effective content for each audience, while also testing variants within groups to ensure website conversion rates are optimised. Specifically, mybet aims to increase conversions for new members from visitors to the site.

Sean Keogh, mybet platform director, said: “We need a customer experience optimisation partner who really understands our business and is willing to work closely with us in defining our strategy, but then give us the tools to run the tests ourselves. Maxymiser is streaks ahead of the competition in that respect, helping us to understand how to integrate testing and personalisation and fully optimise our site for a better customer experience and increased conversions.”