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It is out with the old and in the with new as new e-commerce investment supports dramatic sales rise for UK’s oldest menswear retailer

It is out with the old and in the with new as new e-commerce investment supports dramatic sales rise for UK’s oldest menswear retailer

 

Wolsey has revolutionised its online conversion after implementing the Amplience interactive merchandising platform.

 

Despite the accolade of being the longest-standing menswear brand in the UK, e-commerce is a new venture for Wolsey, which launched its online store in 2011, 256 years after the brand was first established.

 

Wolsey, who can boast Scott of the Antarctic amongst its illustrious list of former customers, selected the Amplience platform to improve the conversion of site traffic into sales.

 

Dramatic results quickly realised

 

The platform was implemented within two weeks, enabling non-technical users to quickly create detailed campaigns.

 

In addition to doubling the overall conversion rate on the site, products merchandised using Amplience have had a conversion rate 50% higher than any other product sold online.

 

Wolsey has also identified that the interactive buttons appearing on its homepage are some of the most clicked on within the site, with 19% of the people viewing the Amplience modules actually engaging with the content.

 

Engaging customers on e-commerce journey

 

“We’ve seen a significant increase in conversion on the products that Amplience is attached to. We’ve been able to create an e-commerce experience that isn’t just a purely transactional tool, it’s an engaging customer journey,” explained Kevin Robins, head of e-commerce at Wolsey.

 

“As a fashion retailer the quality of the imagery is key to how successful our season is. Using Amplience we are able to make the best use possible of the photo shoots we invest in. The quality of our products is central to our brand identity and with this type of merchandising, we’re able to best represent this online.”

 

In line with the launch of its Autumn/Winter 2012 collection, Wolsey has expanded its use of interactive merchandising across its online store. The platform provider said the new collection uses touchpoints much more frequently and future plans involve direct add-to-basket functions in order to reduce the customer journey down to a few clicks.