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Vue Cinema rolls out SonyÂ’s digital signage at its flagship Westfield multiplex

Vue Cinema rolls out Sony’s digital signage at its flagship Westfield multiplex

 

Sony Professional has today announced that Vue Cinemas has implemented its advanced digital signage solution throughout its new flagship cinema at London’s Westfield Shopping Centre.

 

Using Sony’s Ziris Canvas HD and 30 HD screens and projectors throughout the multiplex, Vue is deploying cutting-edge technology to increase dwell times, cut advertising production costs and deliver a 21st century entertainment experience at every touch point.

 

Opening its doors for the first time on Friday 12th February 2010, the new Vue multiplex at Europe’s largest shopping centre Westfield London, boasts 14 screens and a truly VIP feel. Representing the 69th Vue cinema to deploy Sony display technology in the past three years, this deal demonstrates the cinema chain’s commitment to using innovative technology to deeply enhance the cinema experience within a modern state-of-the-art cinema environment.

 

Multiple displays enhance cinema experience

 

Central to the customer experience at the Westfield site is Sony’s Ziris Canvas video wall. Comprising of 15 47-inch full 1080 slim bezel screens, the high profile display unit offers a highly customisable multimedia platform for the cinema to promote the latest films and upcoming events in stunning HD. Another 15 additional 42, 47 and 52-inch LCD displays and projectors throughout the foyer environment will also be used to display relevant customer information, giving Vue the versatility to extend the entertainment experience beyond the cinema screen itself.

 

All display content will be managed centrally at Vue’s London headquarters, enabling live video content and highly tailored information to be distributed to screens instantly. This eliminates the need for costly print promotions and provides Vue with the flexibility to change promotions on an hour-by-hour basis, meaning that they can adapt messaging for specific demographics that attend the site during different times of day.

 

Tim Potter, business development manager at Sony Professional said: "As a leading cinema chain, Vue is pushing the boundaries of innovation by pioneering new and dynamic ways to communicate with its customer base. Recognising that there is a growing expectation amongst consumers of how they will be engaged with, the company has invested in a solution that allows them to specifically target customers with promotions that will not only improve customer service but ultimately enhance their cinema-going experience.”

 

Market leading UK partnership

 

Vue is the largest operator of modern multiplex cinemas in the country, boasting more than 650 screens and over 140,000 seats, which attract over 32 million customers per annum. The company is the market leader in London and has the third largest market share in terms of box office in the UK.

 

Roland Jones, IT director at Vue explained why the integration of Sony’s digital signage system would be a key milestone in Vue’s aim to become the leading exhibitor in the business: “With over 2 million people coming through Westfield every month, our new multiplex represents a major opportunity for us to increase revenues and drive footfall. With Sony’s digital signage solution we can change displays during quiet or busy periods to reflect different demographics and operate all functions from a single focal point. This provides us with a uniquely flexible way to capture consumer’s attention but also enhances our brand by enabling us to communicate with customers in a way that is relevant and meaningful to them.”