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It’s all about convergence at Screenmedia Expo 2011

Its all about convergence at Screenmedia Expo 2011

Technology meets media at the only dedicated event for the European digital place-based media sector


Screenmedia Expo 2011 is evolving beyond just digital signage and digital-out-of-home (DooH) to become the European forum for all digital place-based media technologies and applications. Convergence is the big theme this year in recognition of the impact that growing media channels such as mobile, interactive, augmented reality, 3D and social media are having on the traditional digital signage sector. Returning for its sixth year on 18th and 19th May at Earls Court 2, London, the Expo is proudly hosting a brand new Screenmedia Professionals Conference and the 3rd Annual DooH Media Summit, along with a high quality learning programme plus a series of workshops, presentations and seminars. Visit the event's website for further details.


Screenmedia expo is the event of 2011 to launch new products, technologies and services to the European digital place-based media sector. It is the place to engage with media and marketing professionals, and end user audiences across diverse vertical markets, including transport, retail stores, roadside, street furniture, corporate offices, bars, clubs, pubs, leisure venues, healthcare and education. BroadSign and Intel have been announced as 2011 title sponsors and confirmed programme speakers include 3M, Ayuda, Akeman Solutions, Arsenal Media, Kinetic WorldWide, LocaModa, Open Eye & SCG London, ROI Team and GoldRun.


Bullish attitude towards market


With our bullish tactics and broadened profile, I can promise visitors and exhibitors that Screenmedia Expo 2011 will be the biggest, brightest and boldest yet, said Mark Pigou, director of Screen Events. The Expo is consistently growing year on year, as is the digital place-based media sector, and this makes for exciting times ahead. What is essential is that we as an industry continue to collaborate, network, inspire and create in order to establish digital media as a more attractive, viable opportunity for brands, agencies, marketers and end users to engage with. The expo is an ideal platform to make this happen.


Over 4,000 visitors interested in exploring and exploiting this high growth sector are expected to attend Screenmedia Expo 2011. Past Expos have proved the value of seeing the latest cutting-edge products, technologies and techniques, and hearing best practice approaches from the experts. Subsequently, this years visitors will be guided through a digital day, exploring how digital place-based media impacts a person as they journey through a typical day travelling to work, at work, shopping and relaxing. Using physical screens, kiosks and interactive installations to provide real examples, visitors can self-guide or be guided by resident experts in a structured tour. This Digital Day installation will also showcase The Screen Forums LOVE CONTENT initiative demonstrating how creative content can drive the next stage of the industrys development. The installation will also show how people can engage with screens using hand and body gestures, mobile phones and user generated content.


Sharing professional best practice


Also new for 2011 is the Screenmedia Professionals Conference, a one-day must-attend event for business leaders, senior managers and expert practitioners within the digital signage, interactive kiosk, ATM, mobile, augmented reality and multichannel media sectors regardless of the specific vertical. This standalone conference, co-located with Screenmedia Expo, will be held on 18th May in Earls Court One Conference Centre and is particularly relevant to marketing, technology and investor stakeholders looking to understand the opportunities for growth in the coming year. The Call for Papers is now open and the agenda is being directed by the Imperative Group, an independent Digital Place-based Media development and communications agency.


Additionally, over the two days of the event, a free-to-attend education programme will be running in four theatres on the show floor. Thought leaders from across the spectrum of digital place-based media will offer visitors insight and opinion on the big debating points, share experiences, offer guidance and present real case studies.