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Reflecting the expansion of the mobile ecosystem to include a wider range of players (brands, retailers, publishers and financial institutions), this new event will focus on addressing the opportunities emerging from the growth of mobile as a platform for content consumption and commerce.  

Reflecting the expansion of the mobile ecosystem to include a wider range of players (brands, retailers, publishers and financial institutions), this new event will focus on addressing the opportunities emerging from the growth of mobile as a platform for content consumption and commerce.

 

Speakers from Barclaycard, Sony Corp, Shazam, Aurora Fashions and Everything Everywhere (among others) will drive discussion around how mobile has the potential to become the ultimate platform for consumer engagement and monetisation and how the wider industry can capitalise on this potential.