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Joules accelerates e-commerce launch

By Retail Technology | Monday February 25 2013

Clothing retailer uses Commerce Accelerator to underpin global e-commerce plans by building on existing technology platform

British family fashion retailer, Joules, is using the ‘out of the box’ hybris Commerce Accelerator to support the launch of its new website.

Joules has pursued a strategy to increase its international online presence for some years and was keen to make best use of its existing hybris platform to continue this expansion and enhance the onsite customer experience with new features.

Opening up world of e-commerce

Tony Lake, design and development manager at Joules, said: “We already have a great website built on the hybris Commerce Suite, but we believe the Commerce Accelerator will open the world up to us. By underpinning our e-commerce offer with a platform that is easily upgradeable, highly scalable and delivers modules as and when we need them, we are well positioned for future growth and international expansion.”

Eclipse Group, a hybris partner, has worked in close partnership with Joules in order to ensure the new website offers customers new features. These include new page designs to provide an improved user interface and a better online shopping experience and the inclusion of a “Guest User” checkout, which studies suggest encourages better conversion rates.

Rapid storefront development 

“Eclipse understood our requirements and helped us to extract what we needed from the hybris Commerce Accelerator,” continued Lake.  “Eclipse will provide all our operational support on an ongoing basis, so they have an intimate knowledge of how the system works and everything we have seen through this project has been of the highest quality.”

The technology provider said its Commerce Accelerator provides tools to enable companies to deploy a fully integrated, multichannel commerce solution. It is designed to allow multichannel projects to start with fully working storefronts, enabling businesses to go live in just three to four months. Joules however has used it to enhance and rebuild its already successful e-commerce offer to support future international and multichannel growth.

“We have made what was an appealing website into something even better by focusing on the technical build in the background,” added Lake. “One of the greatest advantages is that the platform will allow us to manage a greater number of people on the site, and rapidly deploy our site new languages and new currencies. As we expand internationally this will become increasingly important.”

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