Lovehoney launch boosted by site search
Leading online adult toy retailer launches world’s only official “50 Shades of Grey Product Line” based on keyword reporting data
Lovehoney has successfully launched a new worldwide product line based on the popular 50 Shades of Grey book series, all because of site search reports that identified a growing trend before the books became a mainstream phenomenon.
As the UK’s largest online retailer of adult toys and
novelties, the company is now also the exclusive worldwide distributor of a
line of products inspired by the “50 Shades of Grey” book series, which has
been a key contributor to the company’s growth.
Site search powers conversions
Conducted an A/B test of SLI Learning Search against its
previous homegrown search solution, the online retailer saw a 15% higher
conversion rate for users of SLI’s Learning Search over a three-month period compared
to its previous search solution. Using the search software, Lovehoney now sees
a conversion rate that is more than four times higher for site search users
over non-site search users. Additionally, it also sees average revenue per
visit that is 16.3% higher for site search users
“Were it not for the powerful performance of our site search
and the goldmine of data provided in our site search reports, we might have
missed out on a significant business opportunity,” said Matthew Curry,
Lovehoney head of e-commerce.
Finding opportunity through demand
“With an advanced site search solution like SLI’s Learning
Search in place, combined with the detailed reports it provides and the
full-service team of experts working alongside us, we were able to recognise a
new category of search terms we hadn’t seen before, which helped us get ahead
of the ’50 Shades of Grey’ trend far in advance of our competitors.”
Lovehoney also recently revealed it was using Maxymiser
multivariant testing products across the rest of its site to optimise the
shopping experience for its customers. The retailer uses SLI’s Conversion
Optimiser product to test features on search pages.