Leading supermarket retailer selects supply chain solution to facilitate new clothing venture being rolled out to its stores and a future online channel
Supermarket retailer Morrisons
recently revealed it has selected the Merret supply chain software system from Retail Assist
to support the launch of its new childrenswear brand, Nutmeg.
The range will initially be launched in 100 Morrisons stores from 21 March 2013, with the potential to be rolled out to 300, as well as to a future online channel.
The new apparel division, Nutmeg, is headed by Tim Bettley, former Peacocks managing director, and is based in Coalville, Leicestershire. Nutmeg operates via a separate supply chain and uses an outsourced distribution centre provided by Clipper Logistics Group
Finding a suitable fashion solution
Tim Bettley, Morrisons commercial director of clothing, commented: “After rigorously reviewing the marketplace through a tender process, it became apparent to us that Merret has very strong credentials in supporting the development of multichannel fashion retailing.
“We needed to invest in a system that could provide an end-to-end solution in tight timescales. With the launch of Nutmeg fixed for March 2013 we required a provider who could deliver fast, and with Retail Assist we found this, based on their previous success with other leading retail brands.”
Morrisons has also announced that Merret will become the supply chain system of choice for their existing range of essentials menswear and womenswear.
Merret will provide Morrisons with integrated merchandise and warehouse management for accurate and consistent product visibility across channels. The software is also used by a number of other retailers, including Aurora Fashions and Paperchase.