Arcadia Group launches five new iPad apps
By Retail Technology | Wednesday April 10 2013
The UK’s largest privately owned retailer grows m-commerce strategy with the introduction of new branded iPad apps as mobile sales skyrocket
Arcadia Group has announced it is to launch five new iPad apps in collaboration with mobile experience specialist Red Ant.
The group is rolling out the iPad apps this month for its High Street retailer brands Topman, Burton, Dorothy Perkins, Evans and Wallis, with Android versions following in summer.
Building out m-commerce strategy
The raft of iPad apps, developed by its mobile agency, builds on the existing Topshop iPad app (pictured), which launched in 2012.
The apps allow users to browse the full catalogue in online and offline mode, so they can get their fashion fix even with limited or no internet connection. Customers can purchase products, find them in a nearby store or add them to a wish list. They can scan barcodes to find products in store and even have products delivered to store, via Arcadia’s new ‘click & collect’ store service.
The iPad apps also build on Arcadia’s existing portfolio of iPhone apps, which took more than £3 million in sales over the Christmas period. Group-wide mobile and tablet revenue has grown by 250% year on year. Mobile and tablet devices also now make up a third of all online visits and a quarter of online revenue across the group.
Delivering unique mobile experiences
Henry Firth, Arcadia Group customer experience manager, said: “The Topshop iPhone app has been a huge success, delivering unique mobile experiences, such as live streaming and designer exclusives during London Fashion Week.
“Given the huge rise in customers using different devices, developing our mobile and tablet channels are a key focus for Arcadia. As well as rolling out iPad and Android apps, we’re also working on a best-in-class mobile web experience.”
Firth added: “We started working with Red Ant in 2011 and they have again demonstrated first-class technical and creative app development skills, along with an impressive knowledge of what the customer wants.”
The next, Summer issue of Retail Technology magazine will feature an in-depth interview with Arcadia, discussing the strategy behind its new mobile and store systems investment. Contact us to subscribe and receive your copy.
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