INFOGRAPHIC: Advertisers capitalise on mobile
By Retail Technology | Wednesday April 17 2013
Performance marketing network reveals retail sectors as diverse as group buying and department stores that are making gains with affiliate tracked m-commerce initiatives
Retail advertising is capitalising on growth in the mobile commerce sector, according the latest figures from performance marketing network, Affiliate Window.
In particular, it highlights continual growth across various sectors, including group buying with the likes of Groupon, as well as electricals, clothing, travel and department stores. Advertisers in these sectors are reaping the rewards of offering mobile optimised sites or apps and adding affiliate tracking, as the network’s infographic below details.
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