ClaireÂ’s web launch adds affiliate marketing
By Retail Technology | Tuesday April 30 2013
Fashion accessories retailer adds performance tracked affiliate programme to the launch of its international e-commerce presence
Jewellery and accessories brand, Claire’s Accessories is launching its first ever affiliate programme exclusively with performance network, Affiliate Window. The launch will coincide with the brand’s introduction of its first e-commerce website announced last week.
Working in partnership with digital marketing agency Iprospect Manchester, Affilliate Window will create targeted campaigns designed to drive awareness of the brand’s new digital presence and generate incremental value.
Online marketing strategy development
Claire’s has recognised the importance of the performance channel as part of its online marketing strategy, which the network said was demonstrated by the allocation of above-average budget to the programme. Customer acquisition is the key aspect for the brand as they initially focus on the UK market, with a move to expand to the European territories in the near future.
Affiliate Window added that it will work alongside Claire’s to achieve its goals of growing its publisher base and increasing awareness of the brand by driving relevant traffic and increasing sales conversions.
Achieving online business objectives
“Iprospect Manchester is launching the new Claire’s UK affiliate programme in conjunction with Affiliate Window. As one of the leading UK High Street retailers, we are excited to be supporting Claire’s with their online marketing strategy. Affiliate marketing will form an integral part in driving Claire’s online business objectives,” commented Peter Metcalfe, head of affiliates for Iprosect Manchester.
The performance channel will complement the brands other online marketing activities to drive cost effective and engaged traffic to the online store in addition to offline initiatives to generate footfall in-store. Whether a keen believer in the need for accessories or a commercially led publisher, it said all partners are equipped with the necessary tools to turn interactions into transactions.
