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ASICS develops e-commerce platform

By Retail Technology | Tuesday June 18 2013

Hybris used by Japanese athletic shoe brand to provide infrastructure for phased roll out of new global consumer websites

ASICS Corporation has revealed it is using hybris Commerce Suite to provide the infrastructure for the company's new global consumer websites, featuring corporate, branding and e-commerce functions.

The new platform will underpin ASICS’ branding and transactional pages, supporting its omnichannel deployments and B2C (business-to-commerce) businesses.

In an announcement ASICS said it had started designing and integrating the new system in the US before rolling it out to other countries.

“We are planning to integrate our global e-commerce and websites as part of our ‘ASICS Growth Plan’,” stated Yuichi Honma, ASICS Corporation senior general manager global IT division. 

Flexibility to scale globally

The Kobe, Japan-based manufacturer selected the new e-commerce platform in May 2012 through Japanese hybris subsidiary hybris Japan K.K., having launched an internal project to rebuild its system in the middle of 2011.

Honma added: “Hybris’ single platform allows us to scale our solution globally with maximum flexibility in a short period of time with a pricing structure that supports this approach.”

Founded over 60 years ago, ASICS Corporation designs and manufactures running shoes, as well as, other athletic footwear, apparel and accessories.

The engagement is the first from hybris since it announced its acquisition by SAP earlier this month.

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