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Mulberry puts demand and fulfilment in cloud

By Retail Technology | Thursday June 27 2013

Iconic British luxury brand invests in new supply chain capabilities to help achieve a responsive supply chain

Mulberry, luxury English retail brand, has selected new demand and fulfilment software from JDA Software Group and will deploy the systems using JDA's Cloud Services offering.

The brand's backbone established an extensive line of luxury fashion bags for men and women that before extending its product range to include women's wear, accessories and footwear. Mulberry currently has 110 stores worldwide.

JDA's Demand and Fulfilment offerings are designed to help Mulberry further improve customer service levels, drive operational efficiency and create a more responsive supply chain delivering a luxury experience. 

Improving inventory management

This will be achieved through timely product availability, reduction in manual processes and visibility of global inventory positions leading to a reduction of inventory levels across their supply chain.

Tom Powell, Mulberry head of the supply chain management project, stated: "Supply chains are constantly evolving and changing. As a business we need to ensure that we have a stable platform to deliver our growth plans, ensuring long-term scalability and continued operational excellence delivering a luxury product, service and experience to our customers. By selecting JDA to facilitate our supply chain, we will be well positioned to provide this service and deliver ongoing efficiencies and improvements." 

Powell also said he was convinced that JDA's best-of-breed footprint would provide a long-term platform for future growth. “JDA's expertise at delivering solutions via the cloud will facilitate a more flexible approach, allowing the project to start more quickly and meet the aggressive timelines required by our business," he added.

Mulberry also invested in Supply Chain Architected for Logistics Execution (SCALE) from Manhattan Associates in 2010 to improve warehouse efficiency.

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