Diverse retailers lead adoption of UKÂ’s only debit-card loyalty programme recently launched by RBS Group and Reward
A new reward programme for NatWest
and RBS debit cards is offering customers at least 1% of their spend back with a growing roster of retail partners.
and loyalty operator, Reward
, announced Caffè Nero, New Look, Cineworld, BP and Tesco are among those retailers signed up to the nationwide launch of Cashback Plus, currently the UK’s only debit-card linked loyalty scheme.
Driving sales and insight
Following an 18-month trial, its operators said Cashback Plus will be open to new customers as well as over 12 million existing RBS/NatWest customers and will drive incremental sales to their High Street and online stores, online, as well as being able to identify new customers and from which competitors they come from.
Using a technology platform built and managed by Reward, shoppers are able to earn at least 1% of their spend back on qualifying purchases once their debit card has been activated online. The offers are automatically loaded onto the Cashback Plus account, linked to the debit card and available straight away. Targeted offers are made available from participating retailers based around customer’s shopping habits, ensuring that only relevant and timely offers are promoted to customers.
Cashback earned can subsequently be transferred back into the customer’s current account, traded up for greater value rewards, or changed in to cash and donated to some the UK’s leading charities, including the NSPCC.
Harnessing competitive advantage
Shane Moates, Caffè Nero
head of business development, stated: “Our relationship with RBS Group is a fantastic opportunity for Caffè Nero. With Cashback Plus we have the ability to not only reward our existing customers, but also to target coffee lovers who don’t currently visit us and talk to them at a highly local level.”
Alex Windle, marketing director at BP UK
, added: “Being part of this long term programme with RBS Group allows us to share our strategy with confidence and ensure we harness the power of their transactional data to drive profitable incremental sales to our forecourts.”