Cath Kidston launches on new web platform
By Retail Technology | Thursday September 19 2013
New website sees growing UK retail brand build on IT platform investment for future growth following strong results and rapid expansion in 2013
Cath Kidston has launched a new e-commerce website, designed and built by BT Expedite, BT’s omnichannel experts. The site is the first to go live on the latest version of BT’s FrescaCommerce platform and marks an important step in the retailer’s 20th year.
The website, www.cathkidston.com, provides customers with all of the features they expect of a leading multichannel retailer, including online ratings and reviews, wishlists, e-vouchers, enhanced search, click and collect and a range of delivery options.
Having announced its strategic deal with BT earlier this year, the project was completed on time and within budget, and BT Expedite also integrated the system with the Futura point-of-sale (POS) gift card, which provides Cath Kidston’s multichannel loyalty gift card system.
Just as important as the customer experience on the website, the new e-commerce system is also integrated with the company’s call centre operation, enabling management of orders, returns and cancellations over the phone.
Supporting international expansion plans
As well as providing a platform to support a genuine multichannel experience for customers, the new site will also enable Cath Kidston to expand its European customer base, with a number of multinational features, including localised payments and multilingual functionality.
Along with the main site, BT Expedite also designed and built a mobile-optimised site, which will go live in the autumn.
With a scalable, reliable e-commerce engine in place, Cath Kidston can now push ahead with further language sites and localised payments. The new site currently allows purchases in three currencies – pounds, euros and dollars. The second phase will feature localised content for customers outside the UK, with the French version due to go live later this year.
Amy Bastow, e-commerce director of Cath Kidston, said: “We are delighted with our new e-commerce system. The on-time launch of the new site reflects the hard work put in by the teams at Cath Kidston and BT and the new site looks beautiful and is trading well. We’re looking forward to the continued growth of our online business on the new platform.”
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