Tesco petrol stations get digital signage

Tesco, dunnhumby and Amscreen will work together provide customer messaging and advertising opportunities across all 450 petrol stations in the UK. The companies said their real-time digital media network will deliver engaging and dynamic content to a weekly audience of over 5 million adults.

The Tesco network also represents the first to market national roll-out of Amscreen's audience measurement technology, OptimEyes; a system which is able to determine basic demographics such as gender, age, date, time and volume, all of which can help to deliver more measurable campaigns for advertisers, as well as more relevant on screen content for the Tesco customer. 

Dunnhumby will work to enhance the opportunity with its market and customer insight, to help build right time, right place, and right message customer engagement through the supermarket’s new forecourt and point-of-sale screen network.

Peter Cattell, category director for Tesco petrol stations, stated: “We’re always looking to work with partners who provide innovative ways to enhance the customer shopping experience. This new dynamic screen product from Amscreen provides the perfect means for us to do this. The ability to tailor content based on time and location means it can be extremely useful and timely for our customers.” 

Content on the network will be sold by Amscreen’s media sales team and is expected to appeal to a broad range of advertisers.