Tech division behind online supermarket ocado.com launches a guerrilla recruitment drive to target the Citys brightest technology employees
Ocado Technology, the technology division of online only grocery retailer ocado.com, recently launched a targeted recruitment drive to tempt technology experts from London’s most high profile firms.
The campaign, targeting employees in the technology divisions of companies such as UBS, Skype and Amazon arrived at work to see a series of targeted clean job advertisements on the doorsteps of their offices, inviting them to apply for a position at Ocado Technology.
Guerrilla marketing tactics
Applied using a high-powered water jet and a series of stencils, the ‘clean’ job adverts feature comments such as “Fed up of being a drone? Try programming one instead,” and “Allowed to pitch ideas to your CEO? Then implement code in 2 hours? Thought not.”
The tactics, aimed at designers, software engineers and technicians, highlighted the opportunity to “revolutionise the way people shop by working on game-changing technology such as robotics, machine learning and 3D simulation,” according to the organisation. Based in Hatfield, it added that potential recruits would have the opportunity to join various teams including the analytics and optimisation, business support systems and customer fulfilment centre (CFC) simulation teams.
Potential recruits were also invited to an Ocado Technology recruitment pop-up at Leather Lane market to find out more about the division and how to apply for roles.
Engine room of business
Paul Clarke, Ocado director of technology, commented: “When most people think of Ocado, they think of the world’s largest online-only grocery retailer, not realising we’re a technology firm at heart which is transforming an entire industry.
“Ocado Technology, the engine room of the business, is a really stimulating and innovative place to work, which is why we have gone to the doorsteps of the best companies in the capital to recruit the brightest tech minds."
Echoing the campaign, he added: “We are offering the opportunity to work on some game-changing technological projects such as developing robotics and 3D vision systems, to name just a few. The bottom line is our employees are able to make a real difference by writing code and having it approved and uploaded within a couple of hours, rather than months.”