M&S innovates with mobile app updates

The department store retailer first launched an iOS app in 2012. As a result, the company reported increased sales, by almost 200% from mobile and tablet devices, accounting for 18% of M&S.com total sales – and which led to the release of an Android app. 

The app lets users search, browse and buy its products, including one-click purchasing and a voice reader for customers who are visually impaired. Users can use the built-in GPS store locator to find the nearest location among its 766 stores in the UK and 155 abroad. A barcode scanner integrated into the app enhances the shopping experience, enabling consumers to quickly get product information or additional content. If the product or a particular size is not available, users can scan barcodes to buy it online, requesting home-delivery or free instore pick-up.

 

Also new to the iOS app, the “My Offers” page features a number of personalised instore and online deals that shoppers can add to the Apple digital voucher app, Passbook. When push notifications are enabled, users will be alerted to the latest exclusive offers. Another added feature is the ability to share the great products thanks to a streamlined connection to social media accounts, including Facebook, Pinterest and Twitter.

Mobile relationship management expert Urban Airship carried out the M&S app update development work.

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