UK pharmacy retailer aims to improve customer store experience as well as access to health advice with new cost-effective kiosk, printer and scanning systems
Kiosk and touchscreen systems and services provider Protouch said today in a statement that it was specifically selected to provide Lloyds with a cost-effective kiosk solution that met the business requirements of the pharmacy retailer.
With the latest pharmacy kiosk management (PKM) software in place, the kiosks have been designed to improve their customers’ instore experience at the touch of a button.
The interactive touchscreen kiosks give customers the freedom to browse full product range, place orders and make card payments. They also enable users to scan products in the store for further information and watch step-by-step videos of how to use them. With this improved access to information, Lloyds customers will also be able to print health advice leaflets from the touchscreen units.
Kiosks trump tablets instore
While the pharmacy itself did not comment, the provider said the initial focus was to update the pharmacy’s image and improve the way customers access healthcare. With the desire to enhance the customer experience and augment its services, the business chose to introduce an innovative retail solution. Lloyds Pharmacy trialled tablet devices in two of its stores, but they failed to deliver efficient service in its fast-paced retail store environment.
Following the trial, Lloyds Pharmacy switched to kiosks and touchscreen systems, which proved to be a fast, reliable platform. With greater access to a wider range of items, these kiosks provided an alternative to purchasing and ordering specific products. As well as providing customers with improved information access and engaging content, the kiosk systems also assisted staff in making sales.