High Street coffee chain reports positive results after signing up to debit-card loyalty programme recently launched by RBS Group and Reward
Since joining RBS Group’s recently launched Cashback Plus loyalty programme, Caffѐ Nero has seen a strong sales increase among NatWest and RBS customers that have signed up to the scheme.
The increase, which was measured by Reward
, a UK card linked offer specialist and the company behind the Cashback Plus programme, highlighted the incremental growth retailers were already experiencing after joining the scheme.
In the first full month since launch, it reported that Caffѐ Nero enjoyed a 55% sales uplift among those signed up to the new loyalty scheme, which was supported by an increase in purchasing frequency.
Increased sales and loyalty
The brand also saw the number of Cashback Plus customers spending in stores grow by 45% during the month of October. This growth has been attributed directly to the frictionless, hyper-targeted rewards made available to Cashback Plus customers by using Reward’s Card Linked Offers platform.
Using sophisticated data analytics, Reward tailors and issues offers from participating retailers to match each consumer’s personal spending behaviour. Linking these rewards directly to the payment card, the offer is redeemed by the consumer when the card is used at the retailer’s point of purchase. This provides a frictionless means of recognising and rewarding customers for continued repeat business, driving increased traffic and sales for retailers.
Caffѐ Nero was one of the first merchants to join the Cashback Plus programme
, which offers registered RBS and NatWest cardholders the opportunity to earn up to 25% cashback on purchases across the group of participating retailers. The other merchants who have joined the coalition of retailers include Dixons, Cineworld, and Charles Tyrwhitt among others. Based on estimates of everyday spending, a typical family of four could earn up to £120 cashback each year simply by shopping with participating retailers.
Rewarding loyal customers
James Flett, partnerships manager at Caffѐ Nero UK, stated: “We have always believed in the principle of recognising and rewarding our best customers, as well as welcoming new customers into our coffee houses. It can often be difficult to provide consistent value to both a customer who shops with you regularly and a new customer who before may not have considered you as their first choice for the product you sell.
“We believe our much loved stamp card does this very well, but the service Reward provides through Cashback Plus ensures that we can be highly targeted based on a customer’s actual shopping behaviour, providing rewards that are valuable to them; creating a long-term rewarding relationship.”