Price optimisation agreement will enable Russian supermarket chain to use predictive analytics and demand-based science to compete more profitably
The retailer operates 83 supermarkets in Russia and is owned by the DIXY Group
, one of Russia’s largest national retail operators in the food retail market.
The Revionics software will enable Victoria Supermarkets to adopt a shopper-centric approach to its pricing strategies and tactics. Using predictive analytics and demand-based science, the retailer will be able to build a more robust view of shoppers and competitors to drive better fact-based price decisions and respond more quickly to dynamic marketplace conditions.
Cloud-based decision making support
The Revionics software-as-a-service (SaaS) based system was particularly attractive to Victoria Supermarkets due to its ability to enable rapid time-to-value, lower total cost of ownership and on-demand scalability.
“Through a comprehensive industry search, we found that Revionics solution would help us adopt a smarter pricing strategy that would result in not only improving our customers’ shopping experience and our price image, but also help us obtain optimal profits and margins – it’s a win-win for us,” said Irana Katsiyeva, marketing director for Victoria Supermarkets.