Grosvenor Shirts updates retail IT management
By Retail Technology | Tuesday April 8 2014
Outfitters to HRH Queen Elizabeth II purchases new head office and EPoS software to expand the business and develop its high value own label brand
London-based luxury clothing and accessory brand, Grosvenor Shirts, has purchased retail software and reporting systems from IT provider Eurostop that will help shape key business decisions going forward.
The company, which was granted a Royal Warrant to Her Majesty The Queen in November 2013, selected Eurostop’s e-rmis suite of head office management applications and e-pos electronic point-of-sale (EPoS) systems. They were installed in time for the opening of the new London flagship store in Jermyn Street.
Karl Dunkley, managing director of Grosvenor Shirts, gave one example of the benefits that the company is already receiving. “We can now link customer spend instore to the live sales and stock database, which helps us achieve our high standards of personal customer service.
“Now, when a customer returns in the future, or if their spouse wishes to buy them a gift, we will know what collar size they are and which styles they prefer.”
End-to-end operations and business visibility
Staff capture customer details at the point of sale and this is linked to the individual transaction in the e-rmis stock control database. This gives the company a depth of statistical information that was previously unavailable.
“The solution is easy to use and has a proven track record in this sector,” added Dunkley. “Even after only two months we can analyse information about instore purchases, such as popular colours and sizes, and this is already presenting us with the ability to adjust manufacturing, which will ultimately reduce our costs.”
Grosvenor Shirts will shortly go live with a new online store, which will integrate directly with Eurostop’s live sales and stock data. The company already reportedly sees the benefit of moving forward with other modules such as online customer loyalty and gift accounts.
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