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Carlson Rezidor Hotel Group expands European reach
By Retail Technology | Tuesday June 24 2014
The travel and leisure giant plans to introduce its hotel brands to a new customer base across eight European countries
The Carlson Rezidor Hotel Group is launching a marketing campaign across eight European markets to promote its two core brands, Radisson Blu and Park Inn by Radisson, to a new customer base.
One of the world’s biggest names in the travel and leisure sector with over 1,300 hotels in 81 countries, the group has partnered with digital marketing house Tradedoubler to launch the affiliate campaign.
The campaign aims to further identify sales opportunities in new markets and to take advantage of the online travel industry’s potential to promote the brands in question.
Recent by Tradedoubler, published in 2013, showed that 57% of travellers use performance marketing apps and websites such as price comparison, voucher code and loyalty schemes to find the best price for hotels.
“We look forward to reaching out to new online markets and customers, and showcasing our beautiful hotels and world-class service,” said Remy Merckx, vice president of digital marketing at The Carlson Rezidor Hotel Group.
