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Print-on-demand phone cases at Fujifilm outlets

By Retail Technology | Wednesday June 25 2014

The imaging expert is planning to deploy technology that allows customers to produce 3D phone wrap covers in-store in less than six minutes

Photographic and imaging retailer Fujifilm UK is making technology available to its customers that will allow customers to produce high-quality 2D and 3D wrap covers for their mobile devices, in-store in under six minutes.

The company has signed a deal with IDT systems, a provider of 2D and 3D surface decoration solutions, which allows it to distribute the company’s print-on-demand ‘Case Station’ to its network of photo retailers.

Network of partners

Fujifilm doesn’t operate its own stores but works with a range of customers such as Boots, Asda, Timpson and Morrisons as well as smaller individual photo retailers. Around 1,400 stores throughout the UK currently use Fujifilm’s photographic equipment and media.

“With our Fujifilm Imagine software, photo retailers can already offer their customers the ability to use their photographic images to create and order a whole range of products through the mobile app, online service or in-store kiosk,” said Neill Harris, general sales and technical manager for photo imaging at Fujifilm UK.

“The same photo retailers are now able to add on the ability to create high quality 3D and 3D covers for a huge range of different smartphones and tablet devices.

No waiting time

The recently launched ‘Case Station’ allows customers to design their own case by uploading personal photographs, choosing from high-quality stock images or designs and adding text of their choice. Multiple images can also be layered.

With the system moulding and printing the case there and then, customers can leave the store without having to wait for home delivery.

The partnership between Fujifilm and IDT has just been established and Fujifilm are currently speaking with a range of customers to confirm installations.