JCDecaux expands its retail and rail presence
By Retail Technology | Wednesday August 13 2014
Brands are set to benefit from premium digital communication opportunities at the heart of Newcastle upon Tyne
Outdoor advertising company JCDecaux has deployed digital screens across the retail and rail environments in Newcastle upon Tyne, blending its own range of new M-Vision, Transvision and digital 6-sheet screens.
JCDecaux has introduced a large-format portrait LED M-Vision screen at the intu Eldon Square mall and will launch M-Vision at intu Metrocentre later this year, to complement an existing digital 6-sheet portfolio. Intu Eldon Square delivers a footfall of 700,000 consumers a week, with an average dwell time of 148 minutes.
Reaching image-conscious audiences
Positioned in proximity to anchor stores in malls, M-Vision provides brands with access to aspirational and image-conscious audiences UK-wide. The advertiser says national M-Vision network will comprise 15 premium screens in key malls by the end of 2014.
JCDecaux has also expanded the rail digital portfolio with the launch of a Transvision screen and rail digital 6-sheets at Newcastle Central Station. Newcastle Central Station delivers a footfall of 310,000 commuters every two weeks, which enables brands to access the rail audience travelling into the city from London and the North East. This new addition brings the Transvision network to 24 premium screens in 18 rail stations in the UK.
“The new screens in Newcastle will strengthen our national digital portfolio, providing even more flexible and powerful opportunities for our clients,” explained Spencer Berwin, managing director of sales at JCDecaux. “Part of JCDecaux’s continued investment in digital across the UK, Newcastle follows the recent launch of digital screens in Brighton, Milton Keynes, Nottingham and Southampton.”
