Dixons Carphone has revealed a new point-of-sale (PoS) imaging wall to promote its mid-range cameras
Detecting when one of the £300 – £400 digital SLRs is picked up, the imaging wall guides the customer through curated product information tailored to the model they’re holding.
The hands-on shopping experience is built around a pair of screens and a series of mounts for the cameras.
It was developed in partnership with Rudi Group through Dixons Carphone, who helped create the design and provided the media hardware, which includes a ‘Pick Up and Play’ functionality.
Digital design company Creative Engine
then provided the interactive content which forms the basis of the imaging wall.
Andy Candler, digital retail expert and managing director at The Creative Engine, said: "Collaborating with Dixons Carphone and Rudi Group to deliver the Dixons Carphone idea and concept has been enlightening and extremely successful, and the response to the reworked installation has been tremendous. Dixons Carphone already have plans to roll it out to further flagship sites, which is a very exciting opportunity, not only for them but also for its customers who will be interacting with products in a whole new way."
Behind the scenes, the installation monitors how customers interact with each product. The data log, which will include details of the most popular products by both store and region, will aid Dixons Carphone better understand its customer.
The imaging wall is currently being utilised at stores in Croydon and Southampton.