Dutch shopping mall unveils 'social mirror
By Retail Technology | Tuesday September 20 2016
A Dutch shopping mall is bringing the vast world of online fashion vloggers into clothing stores with a mirror that provides live online fashion advice
The Hoog Catharijne mall in Utrecht has unveiled a full-length mirror that combines the reflection of a shopper with an on-screen video chat connection.
Top fashion vloggers and bloggers from YouTube, Facebook and Instagram are then able to join the shopping experience in real-time and provide personal tips as shoppers try out outfits.
The most famous Dutch fashion vlogger Serena Verbon provided the styling advice when the social mirror debuted at the weekend.
You can see the mirror in action here
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