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Fressnapf upgrades private label

By Retail Technology | Wednesday April 5 2017

Europe’s largest pet food retailer Fressnapf will implement new software to upgrade its private label offering

It has signed a long-term contract with the global leader in private label management software, Trace One, to enhance the development and management of their private label products.
            
The retailer aims to raise the share of its private label products to 50% across all 
categories by 2020 – offering customers an even greater range of high-quality, safe and fully traceable pet food products.
                        
“At the Fressnapf Group, we offer our customers a vast range of private label products they can trust,” said Heiko Bücker, SVL of sourcing & category management . “The Trace One platform will allow us to increase our offering, manage the development of our products with improved efficiency, and assure that everything we sell meets the high standards pet lovers expect from us.”
            
In addition to Germany, the Fressnapf Group is present in 10 other European countries. Trace One will allow the full integration of international teams into the development and management of private label products. 


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