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Target bets on RFID

By Retail Technology | Thursday April 6 2017

US retailer Target is deploying Radio Frequency Identification (RFID) technology at more than 1,600 stores to maximise inventory availability

The deployment – the largest of its kind – is part of a global RFID partnership agreement with Avery Dennison. 

Target is leveraging Avery Dennison's broad UHF RFID portfolio for a variety of category and performance needs, including apparel and a number of home products. 

In addition, Avery Dennison RFID tags have been seamlessly integrated with current trim products to optimise the branding of the garments being tagged.

“In the apparel industry, having an accurate picture of stock availability is an important driver for retailers to deliver an optimized omnichannel experience. We are honored to be selected by Target as a key business partner for this initiative,” said Bill Toney, vice president for RFID market development at Avery Dennison.




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