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Sweaty Betty upgrades online experience

By Retail Technology | Friday April 21 2017

Women’s activewear retailer Sweaty Betty is to enhance its ecommerce platform to better serve its global customer base

It's new site will be built with a mobile-responsive design while promoting a seamless, omnichannel customer experience regardless of which channels their customers engage through.
 
The underlying eCommerce website will be built on the Salesforce Commerce Cloud platform. 

Ecommerce systems integrator Tryzens will work closely with Sweaty Betty to enhance and improve the brand’s online operations and transform their customers’ journey.

The initial new website is due to go live later this year.
 
Simon Hill-Norton, CEO of Sweaty Betty said: “At Sweaty Betty we are obsessed with delivering outstanding customer experiences, wherever our customers touch the brand. This means that both our in-store experience and our online experience need to be world class.”

The new site is expected to enhance Sweaty Betty’s online presence by increasing traffic to the site, improving conversion rates and average spend.  
 
Andy Burton, CEO, Tryzens added: " As experts in the very capable  Salesforce Commerce Cloud platform, we look forward to helping Sweaty Betty leverage the full value of their investment to enhance customer experience and drive their business growth.”

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