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‘Discovery-driven commerce’ platform launches in UK

By Retail Technology | Thursday May 11 2017

A new ‘discovery-driven commerce’ platform has launched in the UK with fashion retailers Farfetch and Lipsy

Curalate – the creator of the platform - says more than 50 European brands are already working with the US-based retail marketing technology company.

The platform enables retailers to leverage visual content from a variety of sources and make it fully shoppable for consumers.

Curalate’s technology tags each image and video with the products it contains, and then allows the  brand to make the same content shoppable in every location it appears online.

Any image or video including aspirational lifestyle campaigns and user generated content (UGC) found anywhere on the web - including social media networks, blogs and email - lead to consistent, compelling shopping experiences for consumers, says the company.

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