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DVF turns to cloud for unified commerce

By Retail Technology | Thursday May 18 2017

Global luxury fashion brand Diane von Furstenberg (DVF) is accelerating its unified commerce vision with new cloud software

It’s using Salesforce’s Commerce Cloud Store and Commerce Cloud Einstein to merge online and offline experiences and power AI-driven recommendations throughout the shopper journey.

Since embarking on its e-commerce journey with Salesforce in 2011, DVF has enhances shopping experiences for its customers across web, mobile, social and other digital channels. 

DVF is now extending its use of the Commerce Cloud platform to unify commerce across its online and offline channels, and create more modern in-store shopping experiences for its customers.

With Commerce Cloud Store, DVF is rolling out a comprehensive, mobile-first point-of-sale (POS) that will empower its store associates to engage with their customers in a more immediate and meaningful way-no matter where they are in the store. 

Predictive

And with Commerce Cloud Einstein, associates will be able to make predictive product recommendations-based on their customers' online and in-store shopping histories, interests and more-to ensure they find exactly what they're looking for.

In addition, the store operations capabilities from Commerce Cloud Store will enable DVF to 
streamline the management of everything from inventory availability and receiving, to returns and reporting, through a real-time shared view of online and in-store data. 

Tom Britt, chief operating officer at Diane von Furstenberg, said: "As a current Commerce Cloud customer, DVF is excited to expand its relationship with Salesforce to include Commerce Cloud Store. We see Commerce Cloud Store as being key to achieving our unified commerce vision."



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