Pharmacy chain Well has launched a new digital team as part of its ongoing modernisation
The new team’s vision is to bring pharmacy into the digital era and pioneer new digital healthcare businesses. The initial focus will be on creating new services to appeal to their diverse customer base, and developing innovative tools to enhance operations.
Chris Ellett, director of transformation at Well
, said: “In 2017, we live our lives online and our expectations as consumers have radically changed thanks to disruptive services like Amazon, Uber and Airbnb. However, the pharmacy sector is lagging when it comes to digitisation and the patient experience hasn’t dramatically changed since the Internet and mobile technology became commonplace.”
Well Digital has created a dedicated blog and Twitter account to document their transformation journey in a transparent and interactive way, encouraging two-way communication with colleagues and customers.