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Omnichannel a good fit for Oscar Jacobson

By Retail Technology | Tuesday May 30 2017

Men's fashion retailer Oscar Jacobson has moved to boost its omnichannel offering with new software

It's chosen an integrated solution from omnichannel system iVend Retail and IT provider Retail Store Scandinavia.

Recognising the changing needs of the connected consumer, Oscar Jacobson sought to better 
integrate in-store operations with its back-end systems to deliver an enhanced omnichannel experience to customers.

It's outdated legacy system allowed little integration and visibility of available stock between stores in different markets and its central warehouse.  This siloed approach not only made it difficult for store managers to request additional stock or transfer items to different stores in line with customer demand, but it meant Head Office received disparate reports across
differing formats from each store.

The new omnichannel solution from iVend Retail, implemented by strategic partner Retail Store Scandinavia, has migrated all stores and Head Office onto a single, integrated platform, affording Oscar Jacobson a real-time single view of stock across its entireinternational estate - both in-store and online.

Integrating seamlessly with Oscar Jacobson's Microsoft Dynamics AX ERP system, the iVend Retail system's open API platform now allows real-time view of the customer data across its sales channels, enabling store associates to personalise in-store encounters as well as providing up-selling or cross-selling opportunities in line with a shopper's previous
purchase history.

Marcus Knutsson, IT Application Manager at Oscar Jacobson, said: "iVend Retail has helped us implement an intuitive and interactive interface which will reduce administration with deliveries, reporting and the checkout process in-store, allowing our store staff to focus on providing high levels of customer service at each touchpoint during the shopping encounter.”



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