Fashion brand Jack Wills has used new personalisation software to boost the performance of its online store
Changes to the online shopping journey have delivered an increase in conversion rates for new customers of 12% and a drop in basket abandonment.
Test & Segment, the Monetate platform for segment-based personalisation and testing, has enabled Jack Wills to make a number of important changes to its online store, including personalised rules for displaying products and ‘sticky filter’ functionality, providing customers with a better, more engaging user experience.
“As a leading British clothing brand, it’s really important for us to provide customers with what they want, when they want it, and our online channels provide us with more opportunities to deliver personalised experiences to users,” said Mark Wright, Managing
Director Digital at Jack Wills
. “Monetate has given us the insight we needed to test, target, and personalise the customer experience across a multitude of variables, improving the customer experience for our visitors, and driving our online revenues.”