Ideal boosts carrier management
By Retail Technology | Monday June 5 2017
Home shopping retailer Ideal Shopping Direct is to implement new carrier management software
It has signed a five-year contract to deploy Route Genie to help facilitate the next stage of its growth across the UK and overseas.
The retailer will also use the solution to enhance its overall customer experience by offering increased delivery options and improved communications for consumers buying items via the company's TV channels or website.
It will now be able to integrate additional carriers on to its internal systems as well, providing increased choice and convenience to their growing customer base.
In addition, the retailer will benefit from offering consumers greater access to a range of Click & Collect solutions, which are also managed via the Route Genie platform.
Sam Holden, COO at Ideal Shopping Direct, said: "We are a forward-thinking organisation that has ambitious targets in place to further grow our customer base, both in the UK and internationally. To enable this growth we require access to a greater number of home delivery operators, an improved process for carrier selection and management, and enhanced client communication tools. Therefore Route Genie was the perfect fit for Ideal Shopping Direct."
