Footwear retailer Dune London has introduced user generated content (UGC) on its product detail pages
It has already reported an 82% increase in sales where UGC played a part in the transaction over a two week period since the feature went live.
has partnered with marketing technology company Curalate
for the new feature which utilises customer and blogger content from Instagram onsite.
It also helps shoppers visualise shoes and accessories in real life settings, while making each image fully shoppable.
“Our customers respond very well to UGC - being able to see others wearing our products gives them extra confidence to purchase,” said Mark Blenkinsop, digital marketing manager, at Dune London. “Rather than asking customers to search for what they’ve seen, we’re taking them directly to it.”