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Morleys rewards loyalty

By Retail Technology | Friday June 23 2017

Department store Morleys has implemented a brand new loyalty card programme for customers

It’s the first company to use Futura’s new Squirrel Loyalty card solution, signing up over 9,000 customers in the first 15 days of operation in its new Bexleyheath store.

The 40,000 sq ft shopping space, a former BHS site in south east London, is the ninth store for the independent department store group, which has standardised on Futura’s EPoS and retail management solution since 2008. 

Squirrel Loyalty provides Morleys Bexleyheath with a real-time, points-based loyalty card solution enabling customers to earn and redeem points at departments across the
store, with the benefit of personalised offers and exclusive invitations and promotions.  

Integration

Fully integrated with Futura’s EPoS technology, Squirrel Loyalty is expected to be deployed to other stores in the Group as well starting with Elys of Wimbledon, once trials at the Bexleyheath shop are completed.

Squirrel Loyalty has been designed to provide a flexible, easily customised solution, ensuring incentives and rewards are consistent across the business with up-to-date customer and purchase data available in real-time for analysis and email marketing promotions, based on customer preferences and purchasing data.

David Hordle, MD for the Bexleyheath store, said: “The new store is performing really well and the £3m investment and four and months planning in the run up to our grand opening are clearly paying dividends. Support from our retail technology partner Futura has been invaluable and take up for the new loyalty card solution, the first in the group, is already
exceeding expectations.”


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