Fashion retailer Coast has launched its new responsive website as part of its goal of creating a seamless shopping experience
Coast deployed Aptos Digital Commerce to provide the fashion brand with a centrally-managed, scalable e-commerce solution, eliminating the need to manage and pay for separate mobile and desktop sites.
The website was redesigned to offer new, modern features, including large retina display product images and micro-interactions, to create an enhanced digital brand experience and increase online conversion.
The website’s responsive front end creates a fast, intuitive and seamless shopping experience for its majority audience of mobile and tablet users, who are now able to save their baskets and retrieve them across multiple devices.
Aptos’ cloud platform supports future website developments and will allow the retailer to further expand its operations internationally.
The ecommerce platform is also integrated with Coasts’ other key retail systems including Store POS, CRM and Audit and Operations Management (AOM), all provided by Aptos.
Andrew Skinner, MD at Coast, said: “Coast is committed to streamlining our retail systems and processes to provide a more seamless experience for customers so she can shop when, where and how she wants to.”