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Seafolly swims into international waters

By Retail Technology | Thursday July 27 2017

Australian swimwear and beach lifestyle brand Seafolly is pushing into international ecommerce with new software

It has selected Tryzens as its ecommerce delivery partner to assist it in ensuring all its brands run seamlessly across multiple geographies, meeting local consumer expectations while reducing the overhead effort required to  manage day to day operational and trading workloads.
Seafolly sells its products in 41 countries through leading retailers and major online sites, as well as through 32 of its own stores (in Australia, the U.S. and Singapore) and its own direct-to-consumer ecommerce site. 
With a strong international wholesale presence, Seafolly is now focused on building out its ecommerce operations by providing a richer customer experience for each of its brands that is relevant and accessible to its target consumer base around the world.

Seafolly said Tryzens, with their deep domain experience in the fashion and apparel sector, coupled with their extensive international ecommerce track record and Salesforce Commerce Cloud delivery credentials, was a logical partner to ensure Seafolly maximises the potential of the ecommerce platform and drives a strong return on investment.
Nathan Alexander, IT director at Seafolly, said: “eCommerce is central to our global expansion strategy and we sought a partner with a proven track record in building successful online capability with established apparel brands to deliver on our strong international growth aspirations.”

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