US fabric and craft retailer Jo-Ann is upping its use of technology with a new mobile app
The app is intended to encourage collaboration and enhance the shopping experience, today and in the future.
The app includes an industry-first tool that enables users to publish their own projects with photos, videos and even music. Users can also shop for supplies, find project ideas and redeem mobile coupons as they find and share their project How-To’s.
“As shoppers’ behaviours and preferences evolve, we need to adapt the way we connect with them,” said Chris DiTullio, senior vice president, marketing and omnichannel at Jo-Ann
. “We’re committed to the longtime loyalists coming in to our stores, as well as the next generation of creators who want to shop, learn and share wherever they are.”