Iconic US retailer BloomingdaleÂ’s has launched a 60-second shoppable fashion show
Made in collaboration with Cotton Incorporated, the video brings cotton apparel from the catwalk to the closet with a click. The fully interactive video is available online at Who What Wear. Shoppers can select outfits, access product information, share via social media platforms and purchase items directly from the runway.
Customers will also be able purchase looks from the collection at Bloomingdale's stores across the US.
Cotton's 60 Second Fashion Show merges a runway experience directly to a shopping opportunity where ‘Generation App’ spends a great deal of time: mobile devices.
"Together with Cotton Incorporated, we're giving consumers the on-trend looks they want, made with their favorite fabric and available in an instant," said Susan Marasco, fashion director at Bloomingdale's
. "Shoppers can expect to see stylish ready-to-wear pieces including sweatshirts and shirting with ruffles, off the shoulder details, and mixed fabrics for women – all with the ease of cotton.