Crockett & Jones new website has licence to thrill
By Retail Technology | Friday September 15 2017
The luxury footwear brand that supplies shoes to screen icon James Bond has launched a new website
Crockett & Jones has been working with ecommerce agency Onstate on the new site which offers rich content generated by the in-house marketing team at Crockett & Jones which was able to draw extensively from the archives of the fifth generation, family run, 138-year-old company.
As well as enhanced content, the use of responsive design provided by Onstate means the site works seamlessly across mobile devices for the first time.
Product pages feature high-quality photography allied to in-depth information on the styling, production methods and materials used. The site editors are able to easily associate new content with products, with related product pages updating to promote the content once it is published.
Award
Crockett & Jones has retail stores in London, Birmingham, New York and Paris. In April this year Crockett & Jones it was awarded a Royal Warrant by HRH The Prince of Wales as manufacturer and supplier of footwear.
James Fox, head of marketing and PR at Crockett & Jones said: “High turnover, aggressive growth and unit sales were not on our agenda, but further increasing brand perception and awareness, successfully interacting and communicating with our customers, showcasing our wonderful content and celebrating the reason we are in business – our shoes – most certainly were.”
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