Health food and supplements retailer Holland & Barrett has appointed Mark Fabes as its first CIO
Fabes joins from coffee giant Starbucks, where he was technology VP for EMEA.
In his role, he will be responsible for creating systems that drive customer, brand and business insight from a more streamlined and coherent view of the data collected through Holland & Barrett
’s stores, website and loyalty card programme.
The new role will enable the business to better analyse customer information and shopping habits to help the retailer develop hyper-targeted communications and promotions that create a more meaningful customer experience at every touchpoint.
Hollandandbarrett.com fulfils more than 100,000 orders each month and operates 760 stores across the UK and Ireland.
Additionally, Holland & Barrett’s ‘Rewards for Life’ loyalty card is one of the most successful in the UK market with around 7 million activated cards in circulation, used for in excess of 60% of in-store transactions.
Fabes said: “One of the biggest areas of focus in retail in the next couple of years will be about having a comprehensive 360 degree view of your customer. The overarching aim is to leverage deeper knowledge of how their customers engage with their business across all touch points, helping them reach decisions that create a truly blended experience across
Holland & Barrett International chief executive Peter Aldis added: “We have ambitious plans for the future of our business and we are very excited to have Mark’s big brand experience to help us take our end-to-end customer experience to the next level.”