Designer footwear company Swear founded by Farfetch CEO José Neves - has relaunched with a new ecommerce site
Ecommerce agency Matter of Form (MOF) has helped unify the SWEAR London and SWEAR Alternative brands in a new site that brings the world’s first truly
customisable trainer to market.
Working closely alongside Farfetch, Platforme and SWEAR teams, MOF
has mapped out and simplified a complex set of user journeys, helping users customise almost any aspect of their shoe with ease.
Numerous customisation options have been designed across ten key areas per shoe resulting in an array of outcomes for the consumer, with the choice of trainer materials alone at www.swear-london.com ranging from simple suede and leather to more unusual and bespoke materials.
To support the launch, the brand is running a prolific influencer marketing strategy, focused on channels such as Snapchat and Instagram, involving the likes of will.i.am.
Products will be customised on a monthly basis, in the form of a ‘takeover’, to inspire users and showcase the individuality in every outcome.
Mario Muttenthaler, managing director of SWEAR, said: “We gave MOF total autonomy across creative direction, visual treatment and brand strategy. We love what the team has delivered – it totally exceeded our expectations and was incredibly well received across the business.”